Today seems to be the day for advice on start ups. Another good article with useful tips for entrepreneurs. Love the bit about the 13 second pitch. The point about thinking global is an interesting one as not sure how many of the current crop from Dyson to Branson to Sugar to Gates looked at the global perspective when they started. I don't dismiss the point but the complexities and differences between markets across the globe mean that that one size fits is likely to fail but equally building too many variations in to a proposal may take too long to create.
While British entrepreneurship is at a generational high point, a lot of start-ups don’t make it. For many of the founders I meet as CEO of Tech City UK, that risk is what drives them. While there is, of course, no advice that can guarantee success for all entrepreneurs wrestling with the relatively low success rate, I have found that the following things are essential.